fter exiting a high-tech LED startup that George Stroumboulis and I co-founded — one that was later acquired and went public on the New York Stock Exchange — we had a decision to make. We weren’t done building. But this time, we wanted full control.
Clear structure, cleaner execution, and the ability to scale on our terms.
New York was the only place that made sense.
The energy here doesn’t let you coast. It pushes you to move faster, stay sharp, and stay honest. That kind of pace matched our mindset. So we took everything we’d learned from the last venture and built something from the ground up. That’s how Ideoli came to life.
Ideoli is a design, manufacturing, and procurement partner focused on custom furnishings, fixtures, lighting, and feature elements. Our clients are large-scale retail brands, international restaurant chains, and global hospitality groups. Whether it’s a 300-location rollout or a single flagship install, we stay involved from design to prototyping to manufacturing — and beyond.
If you’ve walked through a major shopping center, city street, or national chain, you’ve likely seen our work. Our name isn’t on the wall, and that’s intentional. We’re behind the scenes making sure the right pieces show up, perform, and last.
From our base in New York, we’ve built out a global operation. Today, Ideoli has teams in Los Angeles, Shanghai, Buenos Aires, Athens, and Mexico City. We’ve built a strong factory network, and I spend a lot of time on the ground with those partners — auditing processes, solving problems, and tightening execution. That international footprint isn’t a flex. It’s a requirement if you want to move fast and build right.
New York is where we started because it matches the way we operate — fast, focused, and always moving.
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