About Moe’s Southwestern Grill:
Moe’s is a national fast-casual chain with a fun, loud brand. When they started rebranding, they came to us for lighting that could match their energy and bring consistency to locations across the country.
Project Scope:
Our job was to design and deliver a full lighting lineup that could scale. It needed to be bold enough to reflect their Mexican-themed concept, functional enough for fast-casual service, and efficient to roll out nationwide.
Design That Hits the Brand:
We leaned into the theme—mixing traditional motifs with neon-inspired shapes to create a lighting package that felt right at home in Moe’s world. These weren’t stock parts—we developed everything in-house to reinforce brand identity.
Smart Manufacturing Choices:
To keep design integrity without blowing up costs, we used automated laser cutting instead of hand stamping. It gave us clean results, reduced human error, and helped scale production without sacrificing aesthetics.
Consistent Rollout:
We deployed these fixtures across multiple stores. No surprises. Everything arrived on time, to spec, and ready for install. We built systems around consistency and repeatability—critical when you’re doing national rollouts.
Results:
The new lighting helped Moe’s nail their rebrand—visually tying everything together while making their spaces more inviting. The vibe matched the food and the service. For us, it was a win: scalable, on-budget, on-brand lighting that elevated the guest experience and drove design cohesion at the store level.
